Making use of AMP is particular useful for website owners who place an importance on website speed, but speed shouldn’t be the only consideration. How to you decide whether AMP is a suitable option for you and your website? We’ve put together some tips and guidance below to assist you. And also note that our AMPFace theme works just as well without using AMP as it does with AMP.
Is your website serving static content?
Are you using a Content Management System (CMS)?
By visiting this website we assume you are a WordPress user, which is great! Using WordPress makes AMP adoption easy, as the official AMP plugin automatically converts standard HTML into AMP HTML.
Most other content management systems also support AMP in the form of plugins or extensions. If you are using Drupal, Joomla, Magento or others then luckily there are AMP possibilities which ensure AMP Adoption is easier than custom programming. Check with your CMS for AMP compatibility.
If your website already fast?
While having a slow performing website would increase the importance of AMP that doesn’t mean faster performing websites should disregard AMP. Having an AMP version of your website, or going 100% AMP brings the following benefits:
- Your content can be featured in the AMP News Carousal
- Your website will load instantly no matter where its accessed, thanks to the AMP content delivery network.
- AMP uses Lazy Loading by default (a performance improvement)
- Your content can be features in AMP news aggregators such as Google discovery or Flipboard
- Your website follows strict coding standards, ensuring consistancy, reliability and performance.
Do you have the technical resources?
If you are not using an AMP compatible theme, or you have some functionality thats not supported in AMP then you might need the technical resources to implement AMP components or make changes to your website install.
Hopefully the sections above will assist you in deciding whether AMP is a viable option for you.